The 70:20:10 model shows that 70% of our learning comes from our experience of trying things hands-on, or learning from our encounters with the environment. This is called experiential learning, and it is effective because it brings about a change in our behavior, rather than just residing as facts in our brains. Professor D.A. Kolb is an expert of the experiential model of learning. He firmly believes that knowledge is gained from grasping experiences and applying it. Experiential online learning blends theoretical knowledge with application.