Gamification in corporate training is an approach to training, where learning designers use gaming principles and strategies to create engaging learning content for the employees. Gamified learning creates an informal learning environment and helps the employees practice real-life challenges in a safe environment.
Gamification is extremely effective in corporate training, especially if it is sales training. According to a research by PEW Research, almost 53% of respondents believed that by 2020, gamification will be embraced by the majorities of corporations. Organizations need to gear up and embrace gamification and incorporate it in their learning strategy.
Gamification is extremely effective in corporate training, especially if it is sales training. According to a research by PEW Research, almost 53% of respondents believed that by 2020, gamification will be embraced by the majorities of corporations. Organizations need to gear up and embrace gamification and incorporate it in their learning strategy.
Consideration 1: Learners should be in control.
Gamification in corporate training requires putting the learner in the driver’s seat. Learners decide what they want to do next. Learners have all of the control to access information, and they love it. Gamification works on the ‘pull’ vs ‘push’ information principle. In fact, the best training should work on this principle.
Consideration 2: Instant feedback makes it work.
Instant feedback is what makes Gamification in corporate training tick. In normal e-learning, the learners receive feedback in the assessment section or forums. But in gamified learning, learners receive feedback after every interaction. For example, in a scenario with branching decisions, the employee is provided feedback after every decision he makes. The learner is provided with guidance on how to proceed.
Consideration 3: Employees should be provided with a social experience.
Gamified learning is designed in a way that learners are compelled to interact with each other, even if they have to compete against each other. Leaderboards are a great feature of gamified learning. It helps stir healthy competition and keeps the learner engaged. The more the employees engage with each other, the more engaged they remain. Engaged employees learn and retain better.
Consideration 4: Content is the king. Games are fun.
But this is just not fun and games. Gamification in corporate training focuses on how the learners master the content and enhance their performance. Focusing on game elements is good, but content should not be compromised. Employees should not get carried away thinking this is only a game. The main objective is to help employee’s master skills that is necessary for enhancing productivity of both the employee and the organization.
Consideration 5: Testing is imperative.
Before investing in Gamification in corporate training, it is crucial to test it out in the real world scenario. The classroom is the most suitable and cost-effective solution to test and modify the training. A pilot will provides valuable insight and feedback before venturing out on developing it in real life. A good gamified learning solution can enhance the ROI of the training, if developed keeping in mind the feedback received.
At Designing Digitally, Inc., we blend game mechanics with instructional design elements and the end result is bound to keep the learner engaged. As a result, ultimate performance is improved.
Get in touch with us to develop gamification to improve your company’s productivity and employee engagement.
