A study conducted by Pew Research Center revealed that 65% of Americans between the age group of 18 – 29 years old own a smartphone. In comparison, only 59% within the age of 30 – 49 years old and 32% within the age of 50 – 64 years old own one. This first category consists of millennials who are the first generation that has grown up into a world filled with technological gadgets. They use technology to do almost everything – eat, shop, entertain, and learn.