As per the Association for Talent Development, social learning approaches have been said to provide an ROI ratio of 75:1 as compared to traditional web-based training. ATD believes that by shifting their learning strategy to social learning, they have been able to save more than $250,000 every year in web-based learning production expenditures. Cisco used social learning and saw an employee adoption rate of 98% in its first year. 80% of their learning content was generated socially.