Augmented reality and virtual reality - referred to as AR and VR - are rising stars in the digital universe. AR and VR have the power to enhance digital experiences ranging from movies to video games, making them much more lifelike and realistic. With virtual reality, you can almost literally step into the story, or step into a completely separate digital universe. With augmented reality, you can bring another universe into this one. But entertainment is not the only field ripe with possibility for AR and VR.